Content Type: Educational

- Are the kind of videos that students and teachers use, especially now that we’re in the middle of a pandemic and schools are doing online classes.
- This mostly helps students to understand further the lesson they are tackling in their studies.
- Teachers are also using these types of videos as an example to show the students in case they are having a hard time to follow up with their lessons.

Target Audience:

- 53% of total viewers reported watching 2 or more instructional videos per week (up 152% compared to 2013).
- 52% of viewers prefer instructional videos between 3-6 minutes.
- Consumers between the ages of 9-54, with 918 monthly Youtube users.
- >50% of females watch educational videos.

Need Addressed:

- Our target audience seeks for understanding and knowledge since we chose educational content.
- These types of videos will help them a lot for adding new information to their current knowledge as the videos are all informative and will surely teach and satisfy their curiosity.
- This improves the learner’s experience of learning because most students are more into online these days.

Educational Channels:

- These content are the videos that help most students learn more effectively during online classes.

Citations:

  • http://www.mvorganizing.org

  • https://connect.ebsco.com

  • https://broadsuite.com/educational-content/

  • https://www.thinkwithgoogle.com/marketing-strategies/video/youtube-learning-statistics/

  • https://www.google.com/url?sa=i&url=https%3A%2F%2Felearningindustry.com%2Ffree-educational-video-site-collections&psig=AOvVaw3tR8U8a-y-WW4XgQod3Z0T&ust=1633599526001000&source=images&cd=vfe&ved=0CAsQjRxqFwoTCID6voLAtfMCFQAAAAAdAAAAABAD (image)

  • https://www.rushu.rush.edu/sites/default/files/images/news-articles/online-class-note-taking-news.jpg (image)

  • https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTzRwMIbTpyJdQiJrK2frNHvxob6MZeYk4Rhw&usqp=CAU (image)

  • https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcR93cbhZGFgjEPItoKU4uPVwo8eUgDcOZNHxA&usqp=CAU (image)

  • https://www.youtube.com/user/khanacademy (video)

  • https://www.youtube.com/channel/UCsooa4yRKGN_zEE8iknghZA (video)

  • https://www.youtube.com/user/mathantics (video)

    - You will receive something lucky and surprising, that will change your life. -